Background information on the topic "Presenting"

What are the Qualtities of a Good Presentation?

A good presentation should be clear, well communicated and interesting.

First of all, the structure of the presentation must be laid out, a matrix created that contains all the necessary steps to ensure an interesting presentation.

The structure includes the shape of the introduction, the main body and the conclusion. It should also contain the identification of the most important aspects and the planning of the time element. Once this structure has been created, the focus can be switched to the content.

First of all, it is important to understand who the lecture is aimed at, where it will be given and how you want to impact your audience. The basic tone of the presentation is determined by means of this information. It is also necessary to distinguish between spoken and written language. The speaker should not seem too highbrow or stiff when trying reach the audience and arouse their interest.

Furthermore, it is important to be rhetorically flexible and to think about the opportunities for visualization that the topic presents, so that the audiences' attention can be maintained as long as possible. Topics with high priority should preferably be at the beginning or end of a presentation. The concentration and attention span is highest at these points. Similarly, attention must be paid to "little things" such as font size, contrast and brightness so as not to distract or strain the listeners unnecessarily.

Some are gifted by nature with the art of good presenting, others can improve a lot through training. With the right presentation techniques, some rhetorical tricks and a clear structure, success is assured.

The Management Institute Dr. A. Kitzmann conducts the seminar Presentation Training - How to attract your audience in Münster, Hamburg, Berlin, Frankfurt and Munich in groups of max. 9 persons to ensure a practice-intensive training situation.

Author: Management Institute Dr. A. Kitzmann

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