Argumentation training and persuasion technique

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Confident management of discussions

Seminar objective

The most important argumentation techniques are presented in a practical way. You will refine your rhetorical skills in dealing with argumentation situations. Both the factual and the emotional side of a discussion situation will be addressed. You will have the opportunity to review and optimize your own argumentation behavior.

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Seminar content

  • 5 rules for arguing convincingly
  • Behaviour in the event of unreasonable objections
  • 3 tips for warding off personal attacks
  • The positive effect of opposing opinions
  • How can I identify an unfair conversation partner?
  • How do I make myself unassailable when faced with aggression?
  • How do I see through an unfair argument?
  • How can I deal with my emotional reactions?
  • 4 Tips for making conversations more objective
  • What is my effect on others?
  • Identifying personal strengths and weaknesses during the conversation​​​​​​​
  • Where am I too vulnerable?
  • Fighting fairly and creative aggression​​​​​​​
  • Suppress anger or explode?​​​​​​​
  • Understanding and fending off attempts at manipulation​​​​​​​
  • Active listening, correct interpretation, reacting appropriately


  • Individual and group exercises
  • Exercises with individual feedback
  • Practical examples
  • Simulation of performance reviews
  • Moderated discussion

Target audience

The seminar argumentation training and persuasion technique is aimed at specialists and managers from all areas who would like to be more convincing and react confidently in discussions and situations requiring the skills of argumentation.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


I particularly liked the deepening of what I had learnt by means of numerous examples!
I found the training contents very good.
The working atmosphere during this seminar was very pleasant and effective.
Good practical exercises that addressed problems in everyday working life.

Video of seminar