Seminar objective

In this seminar, we will show you how the office and field sales teams can successfully cooperate! The learning program includes the care of existing customers, direct and telephone marketing marketing actions and the analysis of the degree of utilization of a territory. In particular the development of strategies and processes for sustainable sales management.

Seminar content

  • Team cooperation
  • Structuring of cooperation: methods, rules and rituals
  • Price presentation and enforcement
  • In-depth analysis of the sales territory
  • Capturing customer potential
  • Maintaining existing customers
  • Recording and managing digital marketing activities
  • Customer development models
  • Successful appointment setting


  • The course will first provide you with basic theoretical knowledge, which you will then learn to understand even better with the help of concrete instructions and exercises - transfer tasks and practical examples will support you in this. In this way, the newly acquired knowledge can be quickly integrated into your everyday working life.

Target audience

For all specialists and managers, the Tandem Internal Sales and External Sales course prepares the perfect foundations for all-round successful sales and sales management.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.