The basics of business administration

• General basic concepts of business administration
• The business as a productive unit
• Procurement, production and sales

Investment and financing:

• Investment planning and evaluation
• Types of financing and financial planning
• Financial analyses
• KPIs

Strategic and corporate planning:

• The most important methods
• Defining goals
• Analysis and forecasting
• Formulation
• Implementation

Accounting and bookkeeping:

• Fundamentals of accounting
• Basics of cost and activity accounting
• Legal principles of accounting
• Profit determination and taxes

Human resources and employee management:

• Fundamentals of human resources and business information systems
• Personnel planning, recruitment, support and development
• Labor law: from hiring to dismissal
• The most important management styles

Market policy, production policy and structural policy:

• The basics of marketing
• The most important instruments of marketing communication
• Customer orientation
• Market research and public relations

After this seminar, you will gain the knowledge of the most important business management basics in order to be able to apply them confidently.

• You will work through the basics of business administration and examine the main functions
• You will learn more about investment and financing in order to apply KPIs correctly in a professional environment
• You will learn how to plan strategically and will be familiarized with the most important methods
• You will get a comprehensive overview of the topics of accounting, employee management and customer orientation

The fundamentals of Business Administration seminar is aimed at anyone who wants to understand and apply the essential aspects of business administration to their work.