Argumentation Training and Techniques for Persuasion

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Confident negotiating techniques

Seminar objective

The most important argumentation techniques for business use are shown. You refine your rhetorical skillsfor staying on top of argumentative situations. Both the factual and the emotional side of a conversation will be discussed. Participants will have the opportunity to review and optimize their own argumentative behaviour.

Seminar content

  • 5 rules to argue convincingly
  • Behavior in the case of unsophisticated objections
  • 3 tips for defending personal attacks
  • The positive effect of contrary opinions
  • How do I distinguish an unfair conversation partner?
  • How can I be invulnerable with aggression?
  • How do I rumble an unfair argumentation?
  • How can I handle my emotions?
  • 4 tips for bringing conversations to a more objective level
  • How do I appear to others?
  • Identify personal strengths and weaknesses in conversation
  • Where am I too vulnerable?
  • Fair arguing and creative aggression
  • Anger suppression or explosion?
  • Read intentions and fend manipulations
  • Active listening, correct interpretation, targeted reaction


  • Targeted exercises
  • Presentation simulation
  • Trainer-input
  • Individual and group feedback

Target audience

The seminar argumentation training and techniques for persuasion is aimed at specialised employees and executives in all sectors who want to convince others and react confidently in conversation and argumentation situations.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Price includes comprehensive training documents, coffee and tea, and lunch.

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • Day 1: 10:00 am - 5:00 pm
  • Day 2: 9:00 am - 4:00 pm

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.