Argumentation Training and Techniques for Persuasion

Confident negotiating techniques

Seminar objective

The most important argumentation techniques for business use are shown. You refine your rhetorical skillsfor staying on top of argumentative situations. Both the factual and the emotional side of a conversation will be discussed. Participants will have the opportunity to review and optimize their own argumentative behaviour.

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Seminar content

5 rules to argue convincingly
Behavior in the case of unsophisticated objections
3 tips for defending personal attacks
The positive effect of contrary opinions
How do I distinguish an unfair conversation partner?
How can I be invulnerable with aggression?
How do I rumble an unfair argumentation?
How can I handle my emotions?
4 tips for bringing conversations to a more objective level
How do I appear to others?
Identify personal strengths and weaknesses in conversation
Where am I too vulnerable?
Fair arguing and creative aggression
Anger suppression or explosion?
Read intentions and fend manipulations
Active listening, correct interpretation, targeted reaction

Methodology

Targeted exercises
Presentation simulation
Trainer-input
Individual and group feedback

Target audience

The seminar argumentation training and techniques for persuasion is aimed at specialised employees and executives in all sectors who want to convince others and react confidently in conversation and argumentation situations.