Sales Training

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Seminar objective

The most important sales practices are presented and discussed. The training implies a practical approach and introduces and explores different sales strategies, that are most measurable and applicable in practice. Being competent, informed and confident in your own skills is the best way to achieve success in the field of sales. In this context, this training offers you important insights. To improve the social competences of the participants is the main focus of this event.

Seminar content

  • Planning and organisation of negotiations in sales
  • Process of sales negotiations: Welcoming, contact, information, argumentation, pricing, argumentation, closing
  • Relevance of mutual respect and attention with regard to the customer
  • The sales man as manager of emotions and relationships
  • Transfer of positive emotions
  • Increase of social competence as basis for successful sale and consulting
  • Sales rhetoric and techniques for asking the right questions
  • Argumentation techniques
  • Pricing dialogue and resistance against the price fixed
  • Types of customers and their treatment
  • Closing techniques: Techniques for successful closing
  • NLP in sales (How do top sales men achieve closing?)
  • How to achieve sympathy and trust
  • How to optimise self-presentation
  • How to achieve creative solutions in cooperation with the customer
  • Knowledge of human nature: The key to success in sales
  • How to optimise the customer-sales man relationship


  • Targeted exercises
  • Presentation simulation
  • Trainer-input
  • Individual and group feedback

Target audience

The training is aimed at all those striving to become even more successful in their sales and consulting interactions

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Price includes comprehensive training documents, coffee and tea, and lunch.

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • Day 1: 10:00 am - 5:00 pm
  • Day 2: 9:00 am - 4:00 pm

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.