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Online-Marketing

Your sales on the Internet


Booking


Seminar Objective

The world of social networks on the Internet is developing rapidly and has become an indispensable element in successful corporate policy. The number of people using social networks is increasing and with it the amount of information on the Internet, representing valuable capital for every company. Where are there unexploited customer potentials, how can I reach my target group as cost-effectively as possible and which communication strategies are my competitors pursuing? In this seminar you will learn about the most important instruments of online marketing and make use of concrete case studies to develop strategies for using Facebook, Twitter, blogs and the like for your company.

Seminar Content

  • Social Media - what lies behind it?
  • Who is active on the web? Current figures and forecasts on user behaviour
  • Social networks and their importance for marketing
  • Facebook, Xing, Twitter, Blogs and Co - the most important tools at a glance
  • Blogs: which are important for your industry?
  • The right behaviour in social networks: A Code of Ethics
  • The customer is talking to me: what the Internet can tell us about customer preferences
  • Interactivity instead of one-sided dialogue - understanding and shaping communication patterns​​​​​​​
  • Learning from others: how companies assert their presence on the net
  • My company on the Internet: identifying and exploiting potential​​​​​​​
  • How measurable is success on the Internet? "Monitoring" as an important instrument for evaluation

Participants

The seminar "Online Marketing" is aimed at anyone who wants to experience and implement the benefits of social networks and media from a sales perspective in order to discover as yet untapped customer potential and new target groups.


Booking


Customer rating of this seminar

4,8 (18 Bewertungen)

Information on seminar ratings

Information on seminar ratings

Origin of the seminar ratings

The evaluations of our seminars, trainings and workshops are given by the training participants of the Management Institute Dr. A. Kitzmann. After each training event, participants provide written feedback by means of a questionnaire. The testimonials given on our website are also taken from these questionnaires.

Calculation of seminar assessments

The total of eight evaluation criteria, which are collected by means of a questionnaire, result in the overall evaluation calculated on a pro rata basis.

Testimonials

The seminar contents were explained very well!

I. König, Reis Industrie-Planung

I particularly liked the fact that you receive suggestions related to your own company, as well as the technical competence of the seminar leader.

A. Friedrichs, Lowsoft Software

Online-Marketing

Participants

not more than 9 participants

Schedule

1. Day: 10:00 - 17:00
2. Day: 09:00 - 16:00

Location and Dates

by agreement

Fee

on request

Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Course Ref.

VV5005

Language of Training

German

Your Benefits

  • Practical Training Experience
  • Guaranteed Course Dates
  • Established in 1975

Further Seminars

Sales training

Customer focus

Things to know

Background information on the subject of "online marketing"

Online-Marketing

Your sales on the Internet

Seminar Objective

The world of social networks on the Internet is developing rapidly and has become an indispensable element in successful corporate policy. The number of people using social networks is increasing and with it the amount of information on the Internet, representing valuable capital for every company. Where are there unexploited customer potentials, how can I reach my target group as cost-effectively as possible and which communication strategies are my competitors pursuing? In this seminar you will learn about the most important instruments of online marketing and make use of concrete case studies to develop strategies for using Facebook, Twitter, blogs and the like for your company.

Seminar Content

  • Social Media - what lies behind it?
  • Who is active on the web? Current figures and forecasts on user behaviour
  • Social networks and their importance for marketing
  • Facebook, Xing, Twitter, Blogs and Co - the most important tools at a glance
  • Blogs: which are important for your industry?
  • The right behaviour in social networks: A Code of Ethics
  • The customer is talking to me: what the Internet can tell us about customer preferences
  • Interactivity instead of one-sided dialogue - understanding and shaping communication patterns​​​​​​​
  • Learning from others: how companies assert their presence on the net
  • My company on the Internet: identifying and exploiting potential​​​​​​​
  • How measurable is success on the Internet? "Monitoring" as an important instrument for evaluation

Participants

The seminar "Online Marketing" is aimed at anyone who wants to experience and implement the benefits of social networks and media from a sales perspective in order to discover as yet untapped customer potential and new target groups.

Participants

not more than 9 participants

Schedule

1. Day: 10:00 - 17:00
2. Day: 09:00 - 16:00

Location and Dates

by agreement

Fee

on request

Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Course Ref.

VV5005

Language of Training

German

Your Benefits

  • Practical Training Experience
  • Guaranteed Course Dates
  • Established in 1975

Further Seminars

Sales training

Customer focus

Things to know

Background information on the subject of "online marketing"

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