Social media marketing :

• Overview of social media channels
• Target group and competitor analysis
• Social media advertising
• Campaign planning and campaign review
• Community management

Search Engine Optimization:

• What is search engine marketing?
• SEO vs. SEA - similarities and differences
• How do I increase my reach via Google?
• When should I advertise via Google?

Legal matters:

• Domain law
• Licensing of content, trademarks, logos
• DSGVO - Process data with caution

Recommendations for practice:

• "Dos and Don'ts"
• Best practice examples
• Analysis of current trends
• Overview of selected technologies
• Influencer marketing, the marketing strategy of the future?

This seminar provides you with an extensive basis for sucessful marketing on social media.

• You will learn how to successfully conduct marketing on social media channels
• You will learn more about search engine optimization
• You will receive a comprehensive overview of possible legal issues
• You will receive valuable tips and tricks from practice

No special prior knowledge is required for our Social Media Marketing course. In general, the course is aimed at
The course is aimed at specialists and managers from marketing, communications, online marketing, advertising, PR, customer service, e-commerce, product management and sales. Furthermore, to people who are conceptually, creatively, strategically and customer-oriented and would like to develop further in the direction of social media.