Social Media Marketing

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Seminar objective

Social media marketing is very complex, but it is now part of the marketing mix of many companies and businesses. Embedding social media into the corporate strategy is therefore one of the main objectives of this seminar. Over the course of two days, you will learn how to develop innovative campaigns specifically for social networks such as Instagram, Facebook and also for video portals, and how to manage and measure these activities. You will also learn which social platforms and communities are relevant for your company or service in order to use them successfully for advertising, sales and PR. For effective and long-term social media marketing (SMM), it is also important to observe the rules of the game - this includes the legal conditions: Copyright, domain law, respect for privacy. You will receive valuable hints and tips on this. The seminar is rounded off with practical examples from B2C and B2B.

Seminar content

  • Managing and measuring social media activities
  • Planning a social media strategy / developing a social media roadmap
  • Search engine optimization (SMO, SEO) - how to use it to improve your company and product exposure
  • Channel management and community management
  • Social media ads - what they mean
  • "Influencer marketing" - an important factor for your company as well?
  • Lead generation, customer service, recruiting
  • Legal issues: domain law, data protection, copyright, licensing of content, brands, logos
  • Internal company guidelines for the social web


  • The course first provides you with basic theoretical knowledge, which you reflect on with the help of concrete instructions for action and exercises. You will be supported by short trainer inputs, practical examples, group discussions, individual and group exercises as well as interactive and experience-oriented exchange. You will learn how to quickly implement the newly acquired knowledge in your everyday work.

Target audience

No special prior knowledge is required for our Social Media Marketing course. In general, the course is aimed at
The course is aimed at specialists and managers from marketing, communications, online marketing, advertising, PR, customer service, e-commerce, product management and sales. Furthermore, to people who are conceptually, creatively, strategically and customer-oriented and would like to develop further in the direction of social media.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)

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Further dates ( 3 )

02.03.2023 - 03.03.2023
25.05.2023 - 26.05.2023
14.09.2023 - 15.09.2023


  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.

Dates and Locations

( 3 Dates )
Oct 2022
Nov 2022
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Sep 2023
Period: 02.03.2023 - 03.03.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 25.05.2023 - 26.05.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 14.09.2023 - 15.09.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €