Customer focus

Customer focus

Shaping successful relationships with customers
Seminar objective

Successful companies act in a very customer-centric way! In this training, we will show you how to become a customer professional and make your customer contact successful. Customer centricity is an inner attitude with which you secure the competitive advantage for your company. Learn to understand your customer better and build a sustainable customer relationship. You will become familiar with the various aspects of customer orientation and receive important suggestions for practice.

Seminar content

Acting in the interest of the customer:

  • Focusing on customer benefits
  • Getting to know one's own
  • Current standards in customer-oriented companies
  • Responding to inquiries, communication style, response times, service times and accessibility via digital media
  • What does intensive service attitude mean?

Techniques and tricks:

  • Responding to different types of customers
  • Personality profiles
  • Tips for dealing with nervousness and uncertainty
  • Building sustainable customer relationships
  • How do I realize customer proximity?
  • Every complaint is an opportunity: Proper complaint management
  • How to maintain customer relationships
  • Digital media tools - zoom, teams, phone and chats
  • Target group management instead of product group management
  • Smile training and friendliness
  • Focus on customer value to strengthen customer relationships

Customer care and support in corporate practice:

  • Why is customer orientation important in all areas of the company?
  • What is meant by customer orientation as a process?
  • When does customer orientation lead to greater success?
  • How do you quickly create sympathy and trust?
  • How do you develop creative solutions together with customers?
  • Learning from feedback - How do I implement win-win strategies?

After this seminar, you will have the necessary tools to sustainably engage your customers through client-centered communication.

  • You will learn more about the basics of customer orientation and how to act in the interest of the customer
  • You will work out different techniques and methods to inspire your customers with customer-centric communication
  • You will learn how to create a good customer relationship in order to successfully increase customer satisfaction
  • Active exercise sequences
  • Simulations of conversations
  • Perceptual exercises
  • Short trainer inputs
  • Participant and trainer feedback
Target audience

Our customer focus seminar is aimed at employees with intensive customer contact (field service, office service) who want to further increase their success through customer orientation.

1.150,00 € (ex. VAT)
1.368,50 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.
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Further dates ( 8 )
27.06.2024 - 28.06.2024
29.08.2024 - 30.08.2024
23.09.2024 - 24.09.2024
  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
Course ref.
  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00
Seminar language
Number of participants
not more than 9 participants
Further seminars

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.
Dates and Locations
( 8 Dates )
Jun 2024
Jul 2024
Aug 2024
Sep 2024
Oct 2024
Nov 2024
Dec 2024
Jan 2025
Feb 2025
Mar 2025
Apr 2025
May 2025
Period: 27.06.2024 - 28.06.2024
Ort: Frankfurt
Duration: 2 Days
Price: 1.150,00 €
Period: 29.08.2024 - 30.08.2024
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 23.09.2024 - 24.09.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 17.02.2025 - 18.02.2025
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 10.03.2025 - 11.03.2025
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 24.07.2025 - 25.07.2025
Ort: Frankfurt
Duration: 2 Days
Price: 1.150,00 €
Period: 28.08.2025 - 29.08.2025
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 22.09.2025 - 23.09.2025
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
I particularly liked the compact size of the group and the seminars held in a pleasant and relaxed atmosphere.
A fantastic and intensive work during this training! Highly recommended!
The design of the seminar was very exciting and challenging.
The seminar leader has repeatedly responded to the expectations, wishes and concrete work situations of the participants.