Customer focus

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Shaping successful relationships with customers

Seminar objective

Customer orientation is a key factor to be successful as a company. Participants will be introduced to the various aspects of customer orientation and receive important suggestions for practice.

Seminar content

  • What does customer focus mean?
  • 5 important principles for developing customer orientation
  • How can I achieve even more customer focus?
  • What is relationship management?
  • How can I get to know the customer better?
  • What motives do my customers have?
  • What do my most important customers want?
  • How do I achieve win-win strategies?​​​​​​​
  • In what cases does customer orientation lead to increased success?
  • Why is customer orientation important in all areas of the company?​​​​​​​
  • What is customer orientation as a process?
  • Why do I achieve a competitive advantage through customer orientation?
  • How do I achieve more proximity to my customers?​​​​​​​
  • What does an intensive focus on service mean?​​​​​​​
  • Smiling training and friendliness​​​​​​​
  • How do I shape cooperation with suppliers and customers?
  • How can I develop creative solutions together with customers?
  • How can I quickly create an atmosphere of liking and trust?​​​​​​​
  • Precise targeting and event marketing


  • Active exercise sequences
  • Simulations of conversations
  • Perceptual exercises
  • Short trainer inputs
  • Participant and trainer feedback

Target audience

Our customer focus seminar is aimed at employees with intensive customer contact (field service, office service) who want to further increase their success through customer orientation.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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Further dates ( 4 )

20.02.2023 - 21.02.2023
29.06.2023 - 30.06.2023
31.08.2023 - 01.09.2023


  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


I particularly liked the compact size of the group and the seminars held in a pleasant and relaxed atmosphere.
A fantastic and intensive work during this training! Highly recommended!
The design of the seminar was very exciting and challenging.
The seminar leader has repeatedly responded to the expectations, wishes and concrete work situations of the participants.

Dates and Locations

( 4 Dates )
Sep 2022
Oct 2022
Nov 2022
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Period: 20.02.2023 - 21.02.2023
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 29.06.2023 - 30.06.2023
Ort: Frankfurt
Duration: 2 Days
Price: 1.150,00 €
Period: 31.08.2023 - 01.09.2023
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 25.09.2023 - 26.09.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €