Price argumentation and closure technique

Price argumentation and closure technique

Optimal preparation for a successful sales negotiation

Seminar objective

Adequate preparation for the price argumentation and closing technique is essential for the chances of success in a sales negotiation. A skillful approach is necessary to optimize the expected outcome as much as possible. Price negotiation and closing techniques can make the difference between successful sales negotiations. Our seminars on this topic provide you with practical knowledge that you can use to convince your customers and business partners in future negotiations.

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Seminar content

Preparation of the price discussion:

  • Argumentative design of price adjustments
  • Price argumentation against the background of changing markets
  • Analysis of the added value for the addressee

Justification of the price adjustment:

  • Service orientation
  • Additional benefits for customers
  • Strengthening customer loyalty

Persuasion technique in sales talks:

  • How can I best understand the challenges of my addressee?
  • What are the possibilities for interpreting verbal and nonverbal signals?
  • How do you react in different situations?
  • Can body language complement verbal negotiation techniques?


  • Optimal arguments and skillful reactions
  • Improvement of communication
  • Interpretation of customer needs
  • Behavioral patterns with key accounts


After this seminar, you will know the most important methods and techniques for price negotiation in sales.

  • You will learn how to successfully prepare for the price discussion
  • You will learn how to master the obstacles in making a sale
  • You will learn how to explain price adjustments in the best possible way
  • You will receive helpful tips and tricks from the field that will help you to strengthen your communication skills


  • Practical exercises
  • Tips for transferring learnings into everyday life
  • Exercises with individual feedback
  • Trainer inputs
  • Discussion

Target audience

The seminar "Price Argumentation and Closure Technique" is aimed at all those who wish to conduct even more successful sales negotiations.

1.150,00 € (ex. VAT)
1.368,50 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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Further dates ( 4 )

16.02.2023 - 17.02.2023
26.06.2023 - 27.06.2023
25.09.2023 - 26.09.2023


  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


I was very pleased with the individual wishes of the participants and the professional competence of the seminar trainer.
I especially liked the individual help during this seminar!
I found the high professional and social competence of the seminar trainer excellent! My expectations were exceeded; I will put the impressions I gained directly into practice in my daily work.
I found the variety of topics worked out and the view of the most diverse methods of price argumentation very helpful!

Dates and Locations

( 4 Dates )
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Sep 2023
Oct 2023
Nov 2023
Dec 2023
Period: 16.02.2023 - 17.02.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 26.06.2023 - 27.06.2023
Ort: Frankfurt
Duration: 2 Days
Price: 1.150,00 €
Period: 25.09.2023 - 26.09.2023
Ort: Hamburg
Duration: 2 Days
Price: 1.150,00 €
Period: 11.12.2023 - 12.12.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €

Video of seminar