Price argumentation and closure technique

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How to achieve the optimal result

Seminar objective

The price argumentation and the closing technique are key points in every sales negotiation. A skillful approach and solid preparation can optimize the result.

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Seminar content

  • Preparation for a price discussion
  • Price argumentation against the background of a changing market
  • Arguments for price changes
  • Important arguments for explaining the added value for the customer
  • Strengthening customer loyalty
  • The emphasis on service
  • Linking the price argumentation to the reduction in quotas
  • Ways of linking prices to market developments
  • Argumentation approaches for convincing discussion partners
  • The most important objections and the most skilful reactions
  • Recognizing personal strengths and weaknesses in the conversation
  • Active listening, accurate interpretation, appropriate responses
  • The importance of body language in price negotiations
  • The best arguments and the best responses
  • Optimizing communication
  • Identifying future customer needs
  • Discussions with major customers as special situation


  • Practical exercises
  • Tips for transferring learnings into everyday life
  • Exercises with individual feedback
  • Trainer inputs
  • Discussion

Target audience

The seminar "Price Argumentation and Closure Technique" is aimed at all those who wish to conduct even more successful sales negotiations.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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Further dates ( 5 )

08.12.2022 - 09.12.2022
16.02.2023 - 17.02.2023
26.06.2023 - 27.06.2023


  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


I was very pleased with the individual wishes of the participants and the professional competence of the seminar trainer.
I especially liked the individual help during this seminar!
I found the high professional and social competence of the seminar trainer excellent! My expectations were exceeded; I will put the impressions I gained directly into practice in my daily work.
I found the variety of topics worked out and the view of the most diverse methods of price argumentation very helpful!

Dates and Locations

( 5 Dates )
Sep 2022
Oct 2022
Nov 2022
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Period: 08.12.2022 - 09.12.2022
Ort: Münster
Duration: 2 Days
Price: 980,00 €
Period: 16.02.2023 - 17.02.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 26.06.2023 - 27.06.2023
Ort: Frankfurt
Duration: 2 Days
Price: 1.150,00 €
Period: 25.09.2023 - 26.09.2023
Ort: Hamburg
Duration: 2 Days
Price: 1.150,00 €
Period: 11.12.2023 - 12.12.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €

Video of seminar