Argumentation training and persuasion technique

Argumentation training and persuasion technique

Book now

Confident management of discussions

Seminar objective

In this seminar, the most important argumentation techniques are presented in a practical manner. Both the factual and the emotional side of a discussion situation will be addressed. You will have the opportunity to review and optimize your own argumentation behavior. Both in one-on-one conversations and in larger discussion groups, rhetorical assertiveness and empathy are required to convince the counterpart of one's own interests and points of view. Learn how to argue convincingly and achieve your goals using practical examples.

Youtube Video Thumbnail
Video of seminar

Seminar content

Convincing through your own impact and body language:

  • How do I make an impression on others? - Recognizing personal strengths and weaknesses in a conversation
  • Being able to assess the other party in the conversation
  • Recognizing body language signals and reacting appropriately
  • Where am I too vulnerable?
  • How do I deal with my emotional reactions?
  • See through manipulations and ward them off
  • Active listening, correct interpretation, targeted reaction

Arguing confidently, convincingly and professionally

  • 5 rules to argue convincingly
  • Behavior in the face of unobjective objections
  • 3 tips for defending yourself against personal attacks
  • Learning to discuss and lead discussions

Argumentation in different conversation occasions:

  • The right preparation for different occasions
  • Arguing and convincing in one-on-one conversations
  • The positive effect of opposing opinions in group situations
  • How can I recognize an unfair discussion partner?

Persuasion techniques for difficult situations:

  • How do I make myself invulnerable to aggression: "suppress anger“ or "explode"?
  • Fair arguing and creative aggression
  • How do I see through an unfair argument?
  • Tips for making conversations more objective


After this seminar you will be able to argue confidently, professionally and even in difficult situations and successfully convince your counterpart.

  • You will be able to argue confidently; convincingly and professionally after this seminar, so that you can present your point of view clearly and concisely
  • You will be aware of your own impact and will be able to use your body language in a targeted way to convince your audience
  • You can perfectly adapt to the situation, and know how to prepare for certain occasions
  • You will learn how to deal with emotional reactions to argue skillfully even in delicate situations


  • Individual and group exercises
  • Exercises with individual feedback
  • Practical examples
  • Simulation of performance reviews
  • Moderated discussion

Target audience

The seminar argumentation training and persuasion technique is aimed at specialists and managers from all areas who would like to be more convincing and react confidently in discussions and situations requiring the skills of argumentation.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Save and share

Further dates ( 23 )

30.01.2023 - 31.01.2023
02.03.2023 - 03.03.2023
16.03.2023 - 17.03.2023


  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


I particularly liked the deepening of what I had learnt by means of numerous examples!
I found the training contents very good.
The working atmosphere during this seminar was very pleasant and effective.
Good practical exercises that addressed problems in everyday working life.

Dates and Locations

( 26 Dates )
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Sep 2023
Oct 2023
Nov 2023
Period: 30.01.2023 - 31.01.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 02.03.2023 - 03.03.2023
Ort: München
Duration: 2 Days
Price: 1.150,00 €
Period: 16.03.2023 - 17.03.2023
Ort: Wien
Duration: 2 Days
Price: 1.150,00 €
Period: 20.03.2023 - 21.03.2023
Ort: Köln
Duration: 2 Days
Price: 1.150,00 €
Period: 23.03.2023 - 24.03.2023
Ort: Hamburg
Duration: 2 Days
Price: 1.150,00 €
Period: 17.04.2023 - 18.04.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 08.05.2023 - 09.05.2023
Ort: Nürnberg
Duration: 2 Days
Price: 1.150,00 €
Period: 15.05.2023 - 16.05.2023
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 15.05.2023 - 16.05.2023
Ort: Online-Seminar
Duration: 2 Days
Price: 1.150,00 €
Period: 12.06.2023 - 13.06.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €

Video of seminar