How to manage every conversation
Seminar objective

In our professional environment, we are constantly talking, arguing, and negotiating. In the process, employees and colleagues often try to influence us - it's about strategic or other company- or customer-specific topics. Likewise, we also consciously and unconsciously influence our interlocutors. If we can see through these processes, we can deal more successfully with customers, employees, colleagues and superiors and communicate our ideas - and of course also assert them.

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Seminar content


  • Listening well, an important basis of conversation control
  • How do customers and colleagues influence us?
  • Why do we sometimes like to be influenced?: Influence or be influenced? - The psychology of influence
  • Recognizing subtle signals or words

Influence or be influenced?:

  • Recognizing contradictory signals
  • When do body language and content not match?
  • What builds up resistance? What reduces it?
  • The unbeatable effect of authenticity, spontaneity, genuineness and simplicity
  • The glasses of one's own prejudices
  • Successful convincing and good presentation of your own arguments

Developing expertise: "seeing" and "hearing" the other person:

  • How do I become a better listener?
  • Charisma presence and attention
  • Awakening emotions through suggestive communication
  • What qualities do you use to win others over?
  • Recognize the benefits of silence - listening helps you focus better
  • Win customers through persuasion

Develop your own path:

  • Finding a framework: constructive conversation culture
  • Finding your own style - listening and asking the right questions
  • Balancing good interview preparation & spontaneity

After this seminar, they will be able to successfully steer every conversation in a professional and goal-oriented manner.

  • You will strengthen your assertiveness on clients and colleagues and have a comprehensive understanding of the fundamentals of managing conversations
  • You will become familiar with the various influencing factors to successfully manage any conversation
  • You will develop your own style of conversation management using valuable tools for communication
  • You will improve your communication and be able to communicate optimally with different interlocutors
  • Simulation of appraisal interviews
  • Moderated discussion
  • Individual and group exercises
  • Video examples
  • Interactive and experiential exchange
Target audience

The seminar convincing-guiding-influencing is aimed at specialists and managers from business enterprises of all sizes and sectors as well as from public administration.

Information about Convincing-Guiding-Influencing

We are constantly exposed to influences - it is very important to recognize, to correctly categorize our own reaction and to reflect on them. But we also want to convince people in our surroundings of our opinion point of view with the right arguments. For this, a convincing overall appearance - i.e. an authentic combination of arguments, gestures and facial expressions - is important. In this seminar, we will show you how to convince employees and customers.

This course is important to improve your own persuasive behavior, regardless of the industry in which you work. Whether you want to lead a team or influence your customers, after this course you will have the competence to steer anyone in a certain direction and thus be able to control them better.

"Convincing-Guiding-Influencing" is particularly successful when you appear credible, authentic and confident in conversations. In our courses for "Steering - Influencing - Convincing", participants therefore learn to represent their own point of view, to steer the other participant in the conversation and to steer them in the right direction.

Our trainings are designed to be practical, so that you as a participant can optimally improve your skills. In small groups of a maximum of nine people, you will train your behavior for two days and gain valuable knowledge.

You can expect a relaxed and friendly atmosphere, so that you learn to deal with the most diverse methods and apply them directly in practice. On the first day of the "Steer-Influence-Convince" training, we start at 10:00 and successfully conclude the day at 17:00. On the second day our seminar time is from 09:00 to 16:00. Lunch and coffee breaks are of course also part of the services you can expect.

1.150,00 € (ex. VAT)
1.368,50 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.
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Further dates ( 14 )
13.06.2024 - 14.06.2024
29.08.2024 - 30.08.2024
26.09.2024 - 27.09.2024
  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
Course ref.
  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00
Seminar language
Number of participants
not more than 9 participants
Further seminars

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.
Dates and Locations
( 14 Dates )
Apr 2024
May 2024
Jun 2024
Jul 2024
Aug 2024
Sep 2024
Oct 2024
Nov 2024
Dec 2024
Jan 2025
Feb 2025
Mar 2025
Period: 13.06.2024 - 14.06.2024
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 29.08.2024 - 30.08.2024
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
Period: 26.09.2024 - 27.09.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 04.11.2024 - 05.11.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 28.11.2024 - 29.11.2024
Ort: Hamburg
Duration: 2 Days
Price: 1.150,00 €
Period: 16.01.2025 - 17.01.2025
Ort: Hamburg
Duration: 2 Days
Price: 1.150,00 €
Period: 27.02.2025 - 28.02.2025
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 10.03.2025 - 11.03.2025
Ort: München
Duration: 2 Days
Price: 1.150,00 €
Period: 05.05.2025 - 06.05.2025
Ort: Frankfurt
Duration: 2 Days
Price: 1.150,00 €
Period: 12.06.2025 - 13.06.2025
Ort: Berlin
Duration: 2 Days
Price: 1.150,00 €
I particularly liked the interaction of numerous practical exercises and short theoretical input.
In this training, practical examples were dealt with very well; all this in a relaxed atmosphere!
I can rate the seminar "Convince-Steering-Influence" as VERY GOOD overall.
I found the very practice-oriented seminar design to be goal-oriented and helpful.

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