Neuromarketing

Neuromarketing

New approaches in consulting and sales

Seminar objective

Use insights from neuroscience, especially from neuropsychology, profitably in your brand communication and thus increase your company's success. Neuromarketing enables you to better understand customers' purchasing decisions. With the most modern diagnostic techniques, you arrive at completely new results and a much better understanding of customer needs. In a targeted manner, you incorporate findings from market research into the emotional appeal to your target group. This increases sales success and creates a new understanding of process and consulting situations.

Seminar content

Introduction Neuromarketing: Possibilities and Limits

  • What is neuromarketing - why is it a completely new approach to understanding customer decision-making processes?
  • Neuroscience: an overview of the latest diagnostic techniques
  • Neuromarketing as a combination of marketing and science
  • Considering customer and advertising psychology aspects: memory processes, perception processes, processing information
  • How are brands created? - Reach your goal with the right brand positioning and emotional concepts!

Positioning your brand with the help of insights from neuroscience:

  • How do branding and marketing messages influence the human brain?
  • Neuromarketing as a combination of marketing and science
  • Magnetic resonance imaging and electroencephalographs
  • Mirror neurons: How do they work when we observe purposeful movements or hear words?
  • What is meant by conscious and unconscious imitation of others?

Customer-centered communication and successful selling:

  • Communicate in a brain-friendly way and gain better access to the customer.
  • What information enters the consciousness? Neuromarketing as a link between marketing and science
  • How does a purchase decision come about and why do we not always find out the real reasons in surveys?
  • Purchase decisions take place within 2.5 seconds - how can we make the best use of this time?
  • The effect of subliminal images

Implementation in everyday life:

  • Examples from corporate practice
  • Case studies and small practical cases

Benefits

After this seminar, you will have all the necessary know-how to successfully reach your target group.

  • You will get a comprehensive overview of the most important neuromarketing strategies
  • You will learn more about successful brand positioning with neuroscientific insights
  • You will learn how to communicate with your clientele in a customer-centric way for successful sales
  • You will receive valuable tips and tricks for implementation in everyday practice.

Methodology

  • Exchange of experiences and discussion
  • Trainer input
  • Individual and group exercises
  • Reflection of one's own leadership style
  • Supervision

Target audience

The neuromarketing seminar is aimed at specialists and executives from commercial enterprises of all sizes and sectors as well as from public administrations.

1.150,00 € (ex. VAT)
1.368,50 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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Further dates ( 3 )

16.03.2023 - 17.03.2023
Münster
07.08.2023 - 08.08.2023
Münster
09.11.2023 - 10.11.2023
Münster

Benefits

  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.

VV5003

Schedule

  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language

German

Number of participants

not more than 9 participants

Further seminars


Inhouse

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.

Testimonials

Overall, I can rate this seminar as "very good".
I particularly liked the high degree of individuality!
I found the methodical implementation of this training very balanced.

Dates and Locations

( 3 Dates )
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023
Aug 2023
Sep 2023
Oct 2023
Nov 2023
Dec 2023
Period
Location
Duration
Price
Period: 16.03.2023 - 17.03.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 07.08.2023 - 08.08.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 09.11.2023 - 10.11.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €