Tandem: Internal and Field Sales

Tandem: Internal and Field Sales

Seminar objective

Don't sell on price, sell on customer value. In today's world, employees need not only the appropriate technical knowledge, but rather soft skills such as communication competence, rhetorical skills, cooperation techniques and a smart memory. Learn how inside sales and field sales can cooperate successfully as a well-coordinated team! The seminar includes the joint care of existing customers, direct and telemarketing campaigns and the analysis regarding the degree of exploitation of a territory. In particular, the focus is on the development of strategies and processes for sustainable sales management.

Seminar content

Working together through sales in agile teams:

  • Cooperation in the team
  • Designing cooperation: methods, rules and rituals
  • Models of customer development in sales
  • Acquiring new customers: motivation and external acquisition
  • Customer consulting and sales advice

Price presentation and enforcement:

  • Necessary tools: CRM and SAP systems, Excel and checklists
  • More visibility, more sales
  • Combine price increases with positive messages
  • Early announcements: successfully implementing and enforcing price increases

Self-management in the office and in the field:

  • In-depth analysis of the sales territory
  • Capturing customer potential
  • Maintaining existing customers
  • Successfully making appointments

Recording and controlling marketing measures:

  • Handling the current market situation
  • Analysis of marketing actions
  • Defining objectives in the team
  • Concrete definitions for measures and digitalization

After this seminar, you will understand how best to promote cooperation between office and field staff.

  • You will learn how to promote cooperation within the team for operational success.
  • You will develop helpful self-management methods to fully exploit customer potentials
  • You will get to know important marketing measures and learn how to use them efficiently.
  • You will learn methods to confidently implement difficult changes such as price increases.
  • The course will first provide you with basic theoretical knowledge, which you will then learn to understand even better with the help of concrete instructions and exercises - transfer tasks and practical examples will support you in this. In this way, the newly acquired knowledge can be quickly integrated into your everyday working life.
Target audience

For all specialists and managers, the Tandem Internal Sales and External Sales course prepares the perfect foundations for all-round successful sales and sales management.

1.150,00 € (ex. VAT)
1.368,50 € (inc. VAT)
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Further dates ( 4 )
21.08.2023 - 22.08.2023
25.01.2024 - 26.01.2024
18.04.2024 - 19.04.2024
  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept
Course ref.
  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00
Seminar language
Number of participants
not more than 9 participants
Further seminars

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.
Dates and Locations
( 4 Dates )
May 2023
Jun 2023
Jul 2023
Aug 2023
Sep 2023
Oct 2023
Nov 2023
Dec 2023
Jan 2024
Feb 2024
Mar 2024
Apr 2024
Period: 21.08.2023 - 22.08.2023
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 25.01.2024 - 26.01.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 18.04.2024 - 19.04.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 19.08.2024 - 20.08.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €