Tandem: Internal and Field Sales

Tandem: Internal and Field Sales

Seminar objective

Don't sell on price, sell on customer value. In today's world, employees need not only the appropriate technical knowledge, but rather soft skills such as communication competence, rhetorical skills, cooperation techniques and a smart memory. Learn how inside sales and field sales can cooperate successfully as a well-coordinated team! The seminar includes the joint care of existing customers, direct and telemarketing campaigns and the analysis regarding the degree of exploitation of a territory. In particular, the focus is on the development of strategies and processes for sustainable sales management.

Seminar content

Working together through sales in agile teams:

  • Cooperation in the team
  • Designing cooperation: methods, rules and rituals
  • Models of customer development in sales
  • Acquiring new customers: motivation and external acquisition
  • Customer consulting and sales advice

Price presentation and enforcement:

  • Necessary tools: CRM and SAP systems, Excel and checklists
  • More visibility, more sales
  • Combine price increases with positive messages
  • Early announcements: successfully implementing and enforcing price increases

Self-management in the office and in the field:

  • In-depth analysis of the sales territory
  • Capturing customer potential
  • Maintaining existing customers
  • Successfully making appointments

Recording and controlling marketing measures:

  • Handling the current market situation
  • Analysis of marketing actions
  • Defining objectives in the team
  • Concrete definitions for measures and digitalization

After this seminar, you will understand how best to promote cooperation between office and field staff.

  • You will learn how to promote cooperation within the team for operational success.
  • You will develop helpful self-management methods to fully exploit customer potentials
  • You will get to know important marketing measures and learn how to use them efficiently.
  • You will learn methods to confidently implement difficult changes such as price increases.
  • The course will first provide you with basic theoretical knowledge, which you will then learn to understand even better with the help of concrete instructions and exercises - transfer tasks and practical examples will support you in this. In this way, the newly acquired knowledge can be quickly integrated into your everyday working life.
Target audience

For all specialists and managers, the Tandem Internal Sales and External Sales course prepares the perfect foundations for all-round successful sales and sales management.

1.150,00 € (ex. VAT)
1.368,50 € (inc. VAT)
Save and share
Further dates ( 2 )
18.04.2024 - 19.04.2024
19.08.2024 - 20.08.2024
  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
Course ref.
  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00
Seminar language
Number of participants
not more than 9 participants
Further seminars

We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.
Dates and Locations
( 2 Dates )
Apr 2024
May 2024
Jun 2024
Jul 2024
Aug 2024
Sep 2024
Oct 2024
Nov 2024
Dec 2024
Jan 2025
Feb 2025
Mar 2025
Period: 18.04.2024 - 19.04.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €
Period: 19.08.2024 - 20.08.2024
Ort: Münster
Duration: 2 Days
Price: 1.150,00 €