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Seminar objective

The most important purchasing techniques are presented. The seminar is purely practice-oriented and conveys strategies of an effective, success-oriented purchasing behavior. Top performance in purchasing requires that every purchaser is well informed about himself and his effect on suppliers. The seminar offers important suggestions for this.

Seminar content

  • Planning and preparation of the procurement meeting
  • Phases of the procurement conversation: Greeting, contact, information, argumentation, price discussion, objections, conclusion.
  • Increasing social competence as a prerequisite for successful shopping
  • Purchasing rhetoric and questioning techniques
  • Objection and argumentation techniques
  • The body language in the purchase discussion
  • The development of negotiation strategies
  • The price discussion and price resistance
  • Supplier types
  • Closing techniques: Ways to a successful conclusion
  • NLP in purchasing
  • How to create sympathy and trust?
  • How to develop creative solutions together with the supplier?
  • Knowledge of human nature: The key to purchasing success
  • How to create a positive relationship with the supplier?
  • Dealing with unobjective negotiating partners


  • Exercises
  • Role plays
  • Trainer and participant inputs
  • External and self-analysis
  • Simulation of conversation

Target audience

The advanced training in procurement is aimed at all those who would like to purchase even more successfully and develop profitable strategies.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.

Whitepaper Downloads

Dates and Locations

( 3 Dates )
Aug 2022
Sep 2022
Oct 2022
Nov 2022
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023