Tandem: Internal and Field Sales

Working together through sales in agile teams:

• Cooperation in the team
• Designing cooperation: methods, rules and rituals
• Models of customer development in sales
• Acquiring new customers: motivation and external acquisition
• Customer consulting and sales advice

Price presentation and enforcement:

• Necessary tools: CRM and SAP systems, Excel and checklists
• More visibility, more sales
• Combine price increases with positive messages
• Early announcements: successfully implementing and enforcing price increases

Self-management in the office and in the field:

• In-depth analysis of the sales territory
• Capturing customer potential
• Maintaining existing customers
• Successfully making appointments

Recording and controlling marketing measures:

• Handling the current market situation
• Analysis of marketing actions
• Defining objectives in the team
• Concrete definitions for measures and digitalization

After this seminar, you will understand how best to promote cooperation between office and field staff.

• You will learn how to promote cooperation within the team for operational success.
• You will develop helpful self-management methods to fully exploit customer potentials
• You will get to know important marketing measures and learn how to use them efficiently.
• You will learn methods to confidently implement difficult changes such as price increases.