Social Media Marketing

Social media marketing :

• Overview of social media channels
• Target group and competitor analysis
• Social media advertising
• Campaign planning and campaign review
• Community management

Search Engine Optimization:

• What is search engine marketing?
• SEO vs. SEA - similarities and differences
• How do I increase my reach via Google?
• When should I advertise via Google?

Legal matters:

• Domain law
• Licensing of content, trademarks, logos
• DSGVO - Process data with caution

Recommendations for practice:

• "Dos and Don'ts"
• Best practice examples
• Analysis of current trends
• Overview of selected technologies
• Influencer marketing, the marketing strategy of the future?

This seminar provides you with an extensive basis for sucessful marketing on social media.

• You will learn how to successfully conduct marketing on social media channels
• You will learn more about search engine optimization
• You will receive a comprehensive overview of possible legal issues
• You will receive valuable tips and tricks from practice