Trade fair training
How do I achieve maximum sales success at a trade fair? This course prepares you for your next trade fair and, of course, for all future ones. You will become familiar with the personal and organizational requirements to increase your trade show success. For longer-term learning success, you will directly apply what you have learned through practical exercises. The goal is to successfully develop customer relationships at trade fairs, to distinguish interesting from less interesting contacts and to make the best use of your time on site. Here, the focus is on conversation management, questioning techniques and customer care. As an added bonus, you will learn about the latest AI-supported methods that you can use to analyze potential customer contacts in advance, target specific audiences, and increase your trade fair success based on data.
Seminar content
Trade show preparation:
- How do I make the best use of the time available?
- The right attitude to trade fair work
- Exhibition stand and stand personnel
- The psychological basics of a trade fair conversation
Successfully assessing trade fair visitors:
- The correct assessment of a potential customer
- How do I recognize important customers?
- The importance of body language
The trade fair conversation:
- Addressing trade fair visitors
- Effective conversation openers
- The most important conversation techniques
- Targeted conversation management: successful selling
- What is the right balance between asking questions, listening and arguing?
- Behavioral training for trade show talks
- How do I conclude a conversation politely?
After the trade fair:
- The follow-up of a trade fair meeting
- Feedback on the trade fair appearance
- Recognizing potential for optimization
Podcast about seminar
After this seminar, you will be prepared for the next trade fair appearance and maximum sales success.
- You will learn how to ideally prepare for the trade fair
- You will learn how to interact with trade fair visitors in a confident manner
- You will learn how to correctly assess your trade fair visitors and identify potential customers
- You will learn more about the follow-up of the trade fair appearance for a continuous ongoing development
- Interactive and experience-oriented exchange
- Practical exercises
- Trainer input
- Tips for transferring learnings into everyday life
- Group input and advice
The trade fair training is aimed at managers and employees of all industries responsible for participation in a trade fair who want to successfully maximize their company's presence.