The basics of employer branding:

• Definition and meaning of employer branding
• The link between corporate values and employer brand
• Market analysis: Where does your own company stand compared to the competition?
• Practical examples: Successful employer branding campaigns

Developing the employer brand:

• Developing an authentic employer value proposition (EVP)
• How is the employer brand communicated internally and externally?
• Brand ambassadors in the company: Recruiting employees as brand ambassadors
• Practical exercises: Developing your own employer branding concept

Employer branding in the digital age:

• Using social media and digital channels for employer branding
• The influence of review platforms such as Kununu and Glassdoor
• Building an appealing online presence as an employer
• Practical examples of successful digital employer branding campaigns

Employer branding and employee retention:

• Employee retention through a strong employer brand
• How employer branding contributes to employee motivation and identification
• Tools for measuring employer attractiveness (e.g. employee surveys)
• Strategies for retaining talent in the long term

After this seminar, you will be able to build a strong employer brand. This will help you to attract talented employees to your company and retain them in the long term.

You will learn how to develop an authentic Employer Value Proposition (EVP),
You will find out how you can attract the best talent through targeted employer branding and retain them in the company in the long term.
You will receive practical strategies on how to successfully use social media, evaluation platforms and other digital channels for employer branding.

The seminar is aimed at specialists and managers from the fields of HR, marketing and corporate communications who want to strengthen their company's employer branding.