Fundamentals of business administration

The basics of business administration

• General basic concepts of business administration
• The business as a productive unit
• Procurement, production and sales

Investment and financing:

• Investment planning and evaluation
• Types of financing and financial planning
• Financial analyses
• KPIs

Strategic and corporate planning:

• The most important methods
• Defining goals
• Analysis and forecasting
• Formulation
• Implementation

Accounting and bookkeeping:

• Fundamentals of accounting
• Basics of cost and activity accounting
• Legal principles of accounting
• Profit determination and taxes

Human resources and employee management:

• Fundamentals of human resources and business information systems
• Personnel planning, recruitment, support and development
• Labor law: from hiring to dismissal
• The most important management styles

Market policy, production policy and structural policy:

• The basics of marketing
• The most important instruments of marketing communication
• Customer orientation
• Market research and public relations

After this seminar, you will gain the knowledge of the most important business management basics in order to be able to apply them confidently.

• You will work through the basics of business administration and examine the main functions
• You will learn more about investment and financing in order to apply KPIs correctly in a professional environment
• You will learn how to plan strategically and will be familiarized with the most important methods
• You will get a comprehensive overview of the topics of accounting, employee management and customer orientation