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Public relations and public engagement

Facing outwards with confidence


Booking


Seminar Objective

Dealing confidently with the media and media representatives is an important prerequisite for successfully representing your company in the public sphere. In this seminar you will learn what is crucial when in contact with the media, how to avoid unfavourable situations and how to make optimum use of the various media channels.

Seminar Content

  • What do I/my company want from the media? What do the media want from us?
  • The benefits of professional media relations
  • Which media are of interest to me? What are the special features of the respective media channels?
  • Establishing and maintaining contacts with journalists - why and how?
  • How do I write a press release that will also be read?
  • The telephone interview - how it works, how to prepare yourself
  • Getting to the point - must be learned​​​​​​​
  • Convincing statements off the cuff - how does that work!​​​​​​?
  • Those who ask lead: what questions do journalists ask? Which ones should I answer? And how? How do I deal with difficult questions?
  • I didn't even say/mean that!....
  • Losing the fear of stage fright - proven techniques and methods for reducing stage fright​​​​​​​
  • Basic rules and tips for using the microphone and camera

Participants

The seminar "Public Relations and Public Engagement" is aimed at employees representing business enterprises, administrative bodies and other authorities in a public setting.


Booking


Customer rating of this seminar

4,8 (11 Bewertungen)

Information on seminar ratings

Information on seminar ratings

Origin of the seminar ratings

The evaluations of our seminars, trainings and workshops are given by the training participants of the Management Institute Dr. A. Kitzmann. After each training event, participants provide written feedback by means of a questionnaire. The testimonials given on our website are also taken from these questionnaires.

Calculation of seminar assessments

The total of eight evaluation criteria, which are collected by means of a questionnaire, result in the overall evaluation calculated on a pro rata basis.

Testimonials

I particularly liked the working atmosphere and the contents of the training!

M. Höltermann, Nils Bogdol GmbH

I can rate the "Public Relations" seminar VERY GOOD.

Dr. R. Wäntig, MINDA Industrieanlagen GmbH

Video zum Seminarthema Public relations and public engagement auf YouTube

Video about the seminar topic

Further videos on current topics can be found on our YouTube-Channel.


Participants

not more than 9 participants

Schedule

1. Day: 10:00 - 17:00
2. Day: 09:00 - 16:00

Location and Dates

Muenster

20.08.2020 – 21.08.2020
07.12.2020 – 08.12.2020
19.04.2021 – 20.04.2021
16.09.2021 – 17.09.2021

Webinar

07.06.2021 – 08.06.2021
25.11.2021 – 26.11.2021

Fee

980,00 € (ex. VAT)

1136,80 (inc. VAT)

Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Course Ref.

KOM1014

Language of Training

German

Your Benefits

  • Practical Training Experience
  • Guaranteed Course Dates
  • Established in 1975

Further Seminars

Self-confidence and personality management

Telephone training

Things to know

Background information on the topic "Public Relations and Public Engagement"

Public relations and public engagement

Facing outwards with confidence

Seminar Objective

Dealing confidently with the media and media representatives is an important prerequisite for successfully representing your company in the public sphere. In this seminar you will learn what is crucial when in contact with the media, how to avoid unfavourable situations and how to make optimum use of the various media channels.

Seminar Content

  • What do I/my company want from the media? What do the media want from us?
  • The benefits of professional media relations
  • Which media are of interest to me? What are the special features of the respective media channels?
  • Establishing and maintaining contacts with journalists - why and how?
  • How do I write a press release that will also be read?
  • The telephone interview - how it works, how to prepare yourself
  • Getting to the point - must be learned​​​​​​​
  • Convincing statements off the cuff - how does that work!​​​​​​?
  • Those who ask lead: what questions do journalists ask? Which ones should I answer? And how? How do I deal with difficult questions?
  • I didn't even say/mean that!....
  • Losing the fear of stage fright - proven techniques and methods for reducing stage fright​​​​​​​
  • Basic rules and tips for using the microphone and camera

Participants

The seminar "Public Relations and Public Engagement" is aimed at employees representing business enterprises, administrative bodies and other authorities in a public setting.

Participants

not more than 9 participants

Schedule

1. Day: 10:00 - 17:00
2. Day: 09:00 - 16:00

Location and Dates

Muenster

20.08.2020 – 21.08.2020
07.12.2020 – 08.12.2020
19.04.2021 – 20.04.2021
16.09.2021 – 17.09.2021

Webinar

07.06.2021 – 08.06.2021
25.11.2021 – 26.11.2021

Fee

980,00 € (ex. VAT)

1136,80 (inc. VAT)

Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Course Ref.

KOM1014

Language of Training

German

Your Benefits

  • Practical Training Experience
  • Guaranteed Course Dates
  • Established in 1975

Further Seminars

Self-confidence and personality management

Telephone training

Things to know

Background information on the topic "Public Relations and Public Engagement"

Let us advise you - we are always there for you! +49 251 202050