Neuromarketing

New approaches in consulting and sales


Booking


Seminar Objective

Neuromarketing makes it easier to understand customers' purchasing decisions. With the latest diagnostic techniques, completely new results and a much better understanding of customer needs can be achieved. This increases sales success and creates a fresh understanding of sales and consulting situations.

Seminar Content

  • Neuromarketing: combining marketing and science and the effects in practice
  • Why is neuromarketing a completely new approach to understanding customers' and employees' decision-making processes?
  • Why do we buy what we buy?
  • An overview of the latest diagnostic techniques
  • Advertising, sales and product design
  • What information comes into our consciousness?
  • Neuromarketing as a combination of marketing and science
  • How do branding and marketing messages influence the human brain?
  • How do we unconsciously react to communication and advertising?
  • How does the decision to buy come about?
  • What effects do mirror neurons have when we observe specific movements or hear certain words?
  • What can be be understood by the unconscious imitation of the behaviour of others?
  • What effects do subliminal images have?
  • The effects of rituals on our behaviour
  • How are strong brands created?
  • What signifinance do optical and acoustic stimuli and odours have?
  • Why is touching items we want to buy so important?

Participants

The seminar "Neuromarketing" is aimed at specialists and executives from business enterprises of all sizes and industries as well as from public administration.


Booking


Customer rating of this seminar

4,7 (33 Bewertungen)

Information on seminar ratings

Information on seminar ratings

Origin of the seminar ratings

The evaluations of our seminars, trainings and workshops are given by the training participants of the Management Institute Dr. A. Kitzmann. After each training event, participants provide written feedback by means of a questionnaire. The testimonials given on our website are also taken from these questionnaires.

Calculation of seminar assessments

The total of eight evaluation criteria, which are collected by means of a questionnaire, result in the overall evaluation calculated on a pro rata basis.

Testimonials

Overall, I can rate this seminar as "very good".

M. Dust, Eurofins Sofia GmbH

I particularly liked the high degree of individuality!

M. Alshut, ALSHUT Unternehmensberatung GmbH

I found the methodical implementation of this training very balanced.

I. Kietz, Biogen GmbH

T. Koronaios, andré media

S. Pugliese TMG Technologie Management Gruppe GmbH

Neuromarketing

Participants

not more than 9 participants

Schedule

1. Day: 10:00 - 17:00
2. Day: 09:00 - 16:00

Location and Dates

Muenster

08.11.2021 – 09.11.2021
14.03.2022 – 15.03.2022
23.06.2022 – 24.06.2022
07.11.2022 – 08.11.2022

Fee

980,00 € (ex. VAT)

1166,20 (inc. VAT)

Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Course Ref.

VV5003

Language of Training

German

Your Benefits

  • Practical Training Experience
  • Guaranteed Course Dates
  • Established in 1975

Further Seminars

NLP

Psychology for Managers

Things to know

Background information on the topic "Neuromarketing"

Neuromarketing

New approaches in consulting and sales

Seminar Objective

Neuromarketing makes it easier to understand customers' purchasing decisions. With the latest diagnostic techniques, completely new results and a much better understanding of customer needs can be achieved. This increases sales success and creates a fresh understanding of sales and consulting situations.

Seminar Content

  • Neuromarketing: combining marketing and science and the effects in practice
  • Why is neuromarketing a completely new approach to understanding customers' and employees' decision-making processes?
  • Why do we buy what we buy?
  • An overview of the latest diagnostic techniques
  • Advertising, sales and product design
  • What information comes into our consciousness?
  • Neuromarketing as a combination of marketing and science
  • How do branding and marketing messages influence the human brain?
  • How do we unconsciously react to communication and advertising?
  • How does the decision to buy come about?
  • What effects do mirror neurons have when we observe specific movements or hear certain words?
  • What can be be understood by the unconscious imitation of the behaviour of others?
  • What effects do subliminal images have?
  • The effects of rituals on our behaviour
  • How are strong brands created?
  • What signifinance do optical and acoustic stimuli and odours have?
  • Why is touching items we want to buy so important?

Participants

The seminar "Neuromarketing" is aimed at specialists and executives from business enterprises of all sizes and industries as well as from public administration.

Participants

not more than 9 participants

Schedule

1. Day: 10:00 - 17:00
2. Day: 09:00 - 16:00

Location and Dates

Muenster

08.11.2021 – 09.11.2021
14.03.2022 – 15.03.2022
23.06.2022 – 24.06.2022
07.11.2022 – 08.11.2022

Fee

980,00 € (ex. VAT)

1166,20 (inc. VAT)

Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

Course Ref.

VV5003

Language of Training

German

Your Benefits

  • Practical Training Experience
  • Guaranteed Course Dates
  • Established in 1975

Further Seminars

NLP

Psychology for Managers

Things to know

Background information on the topic "Neuromarketing"

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