Neuromarketing

New approaches in consulting and sales

Seminar objective

Neuromarketing makes it possible to better understand customers' purchasing decisions. The latest diagnostic techniques lead to completely new results and a much better understanding of customer needs. This increases sales success and creates a new understanding of sales and consulting situations.

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Seminar content

Neuromarketing: combining marketing and science and the effects in practice
Why is neuromarketing a completely new approach to understanding customers' and employees' decision-making processes?
Why do we buy what we buy?
An overview of the latest diagnostic techniques
Advertising, sales and product design
What information comes into our consciousness?
Neuromarketing as a combination of marketing and science
How do branding and marketing messages influence the human brain?
How do we unconsciously react to communication and advertising?
How does the decision to buy come about?
What effects do mirror neurons have when we observe specific movements or hear certain words?
What can be be understood by the unconscious imitation of the behaviour of others?
What effects do subliminal images have?
The effects of rituals on our behaviour
How are strong brands created?
What signifinance do optical and acoustic stimuli and odours have?
Why is touching items we want to buy so important?

Methodology

Exchange of experiences and discussion
Trainer input
Individual and group exercises
Reflection of one's own leadership style
Supervision

Target audience

The neuromarketing seminar is aimed at specialists and executives from commercial enterprises of all sizes and sectors as well as from public administrations.