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New approaches in consulting and sales

Seminar objective

Neuromarketing makes it possible to better understand customers' purchasing decisions. The latest diagnostic techniques lead to completely new results and a much better understanding of customer needs. This increases sales success and creates a new understanding of sales and consulting situations.

Seminar content

  • Neuromarketing: combining marketing and science and the effects in practice
  • Why is neuromarketing a completely new approach to understanding customers' and employees' decision-making processes?
  • Why do we buy what we buy?
  • An overview of the latest diagnostic techniques
  • Advertising, sales and product design
  • What information comes into our consciousness?
  • Neuromarketing as a combination of marketing and science
  • How do branding and marketing messages influence the human brain?
  • How do we unconsciously react to communication and advertising?
  • How does the decision to buy come about?
  • What effects do mirror neurons have when we observe specific movements or hear certain words?
  • What can be be understood by the unconscious imitation of the behaviour of others?
  • What effects do subliminal images have?
  • The effects of rituals on our behaviour
  • How are strong brands created?
  • What signifinance do optical and acoustic stimuli and odours have?
  • Why is touching items we want to buy so important?


  • Exchange of experiences and discussion
  • Trainer input
  • Individual and group exercises
  • Reflection of one's own leadership style
  • Supervision

Target audience

The neuromarketing seminar is aimed at specialists and executives from commercial enterprises of all sizes and sectors as well as from public administrations.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


Overall, I can rate this seminar as "very good".
I particularly liked the high degree of individuality!
I found the methodical implementation of this training very balanced.