
Neuromarketing
Book nowNew approaches in consulting and sales
Seminar objective
Neuromarketing makes it possible to better understand customers' purchasing decisions. The latest diagnostic techniques lead to completely new results and a much better understanding of customer needs. This increases sales success and creates a new understanding of sales and consulting situations.
Seminar content
- Neuromarketing: combining marketing and science and the effects in practice
- Why is neuromarketing a completely new approach to understanding customers' and employees' decision-making processes?
- Why do we buy what we buy?
- An overview of the latest diagnostic techniques
- Advertising, sales and product design
- What information comes into our consciousness?
- Neuromarketing as a combination of marketing and science
- How do branding and marketing messages influence the human brain?
- How do we unconsciously react to communication and advertising?
- How does the decision to buy come about?
- What effects do mirror neurons have when we observe specific movements or hear certain words?
- What can be be understood by the unconscious imitation of the behaviour of others?
- What effects do subliminal images have?
- The effects of rituals on our behaviour
- How are strong brands created?
- What signifinance do optical and acoustic stimuli and odours have?
- Why is touching items we want to buy so important?
Methodology
- Exchange of experiences and discussion
- Trainer input
- Individual and group exercises
- Reflection of one's own leadership style
- Supervision
Target audience
The neuromarketing seminar is aimed at specialists and executives from commercial enterprises of all sizes and sectors as well as from public administrations.
Further seminars
Inhouse
We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.Testimonials
Dates and Locations
( 4 Dates ) All locations
Online-Seminar
Münster
Aug 2022
Sep 2022
Oct 2022
Nov 2022
Dec 2022
Jan 2023
Feb 2023
Mar 2023
Apr 2023
May 2023
Jun 2023
Jul 2023