Sales in the field

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Seminar objective

Being successful in the field - that is an art in itself. But your success can be planned and can best be predicted if you design it yourself. For a top salesperson this means achieving success through good management, a high degree of motivation and strong communication and time planning skills. In this seminar you will learn to maintain and cultivate your key accounts even more effectively, to establish strong and lasting contacts, as well as techniques for increasing self-motivation in order to improve your own success and to expand your potential for further success. Finally, as a representative of your company, you will become more aware of the important impact you can have on its performance.

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  • The role of the sales representative: role within the company - view of the market - focus on the customer
  • Success and profit responsibility on behalf of the company
  • Interdependencies within the company: what influence does the organisation of the sales back office have?
  • Customer care
  • Implementing price increases with existing customers
  • A structured approach to market research
  • Cold acquisition
  • Quotation management
  • Sales opportunity tracking
  • Self-motivation and self-management
  • Getting the best from customer dialogue: from the first telephone contact to the concluding the deal
  • Scheduling
  • Showcasing
  • Listening skills
  • Financial statement
  • Networks and social media
  • Customer-centric sales process
  • Improve follow-up and next steps planning
  • Training conversations


  • Practice sequences
  • Video assisted role plays
  • Moderated discussion
  • Exchange of experiences
  • External and self-analysis
  • Conversation simulation

Target audience

Our seminars are suitable for sales representatives and sales staff who want to improve their sales skills in the field.

Further information

In our advanced training, salespeople gain important sales knowledge. In small groups of a maximum of 9 people, you will learn over two seminar days what is specifically important as a successful sales representative. As a participant, you receive the most important knowledge in our sales training directly from the expert.

In our training for sales representatives, current topics and challenges of sales are addressed and promising methods are taught. In our training, prerequisites for successful sales, customer analysis and management, sales opportunities and other important topics for the sales representative are discussed and analyzed. Through a strong practical orientation, you effectively strengthen the skills and your own success.

980,00 € (ex. VAT)
1.166,20 € (inc. VAT)
Included in the price: Working documents, certificate of participation, lunch and coffee breaks.

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  • Strong practical relevance
  • The seminar is guaranteed
  • Seminar provider since 1975
  • Hygiene concept

Course ref.



  • 1. Day: 10:00 - 17:00
  • 2. Day: 09:00 - 16:00

Seminar language


Number of participants

not more than 9 participants

Further seminars


We would be happy to conduct all of our open seminars for you in an adapted form as an in-house seminar.


I particularly liked the good working atmosphere created by the seminar leader and the prepared topics.
I found the technical competence of the seminar leader to be very high.

Video of seminar